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Data Analysis for Research EssayScenario 1 Customer Perceptions of the Toyota Brand WKB Toyota in Chichester want to investigate customer attitudes towards the Toyota brand, to see if the press coverage regarding mechanical failures during 2009-2010 have had some(prenominal) semipermanent impacts on customer loyalty and potential sales to new customers. In the first instance, WKB can laissez passer access to their own marketing database.Scenario 2 Market Segmentation for Visit Chichester Visit Chichester is in the suffice of realigning its marketing strategy to key customer groups in order to more effectively promote the visitor economy in the Chichester District. As part of the process they wish to conduct research to investigate legitimate attitudes towards the Visit Chichester website. They wish to seek views from crosswise a range of profiles including families with children, couples, and the retired market. The results will be used to read the structure and content of the new Visit Chichester website.Scenario 3 NatWest Banking Charter Following its widespread publicity campaign, which include TV adverts and street billboards, and as part of its commitment to customer service, NatWest wish to undertake research to corroborate the impact of its Customer Charter. More specifically, they want to ascertain whether it has lead to a discernible improvement in customers perception of the banks service quality. They in addition wish to undertake an internal audit to judge whether staff have noticed an impact of the Charter.Scenario 4 The Green Economy The West Sussex Sustainable subscriber line Partnership has equip the University of Chichester undertake research assessing the level of sustainable furrow practice by businesses across a range of sectors in West Sussex. Specifically the WSSBP would like to establish the extent to which businesses be adopting commonalty measures in key areas such as operations management, purchasing, and energy mana gement. They also want to establish business awareness of available support for going green, and general business attitudes to the green agenda. The results will succor WSSBP help businesses prepare for the green economy being championed by the coalition Government.Scenario 5 HMV Music In the unprovoked of poor trading figures, and the imminent closure of 60 of its UK branches, HMV want to undertake research to ascertain the factors that are causing poor sales and determine which product lines should be continued and which ones should be discarded. They are also interested in how they can improve their online sales performance as part of a realignment of their retail strategy.Scenario 6 Tourism Industry Response to Recession and Recovery The Sussex Tourism Partnership have equip the University to undertake research into the impact of recession on the tourism industry in Sussex, and the strategic chemical reaction adopted by tourism businesses, including accommodation providers a nd attractions. They wish to establish the degree to which different sectors have matt-up the impact of recession, either positively or negatively, and identify the key measures these businesses have taken to remain matched in the current downturn.Scenario 7 Evaluation of Goodwood Motor Racing Events The Goodwood Road Racing Company (GRRC) has commissioned the University of Chichester to undertake research investigating visitor perceptions of the overall quality of the visitor experience at the Goodwood fete of further and Revival. They also want to assess visitors views about potential new events, products and services that could be develop at Goodwood that would increase revenue without significantly increase the negative impacts currently generated by the Festival of Speed and Revival events.Scenario 8 Green policies at Sainsbury PLC The aim of the research is to establish whether there are any economic benefits from adopting green business policies at Sainsbury supermarkets. The supermarkets Operations Manager wants to identify ways in which the economic impacts of Sainsburys adoption of green business polices can be measured. In particular, she is interested in the identification of costs and benefits associated with implementing green business policies at Sainsbury, and to identify the economic incentives and disincentives which Sainsbury has from its stakeholders such as customers, suppliers and establishment to adopt green business policies.