Marlboro Cigarettes Research Paper Example | Topics and Well Written Essays - 2500 words

Marlboro Cigarettes - Research Paper ExampleSince the company was able to successfully establish a strong cigarette brand, a lot of cigarette smokers are patronizing the brand regardless of gender, race, social status, and nationality (Philip Morris USA, 2012). Despite the serious stinting slow growth in the United States, smokers continue to purchase Marlboro cigarettes in exchange for a premium price (Waldemer, 2012). In line with this, this particular securities industry question study volition focus on determining the significance of having a strong brand with the continuous patronage of its customers to the brand. Purpose of the Research theater Conducting a market research project is a significant part of a successful marketing study (Caporella, 2012 Hamel, 2012). For this reason, this research study will purposely design a research survey questionnaire that uses open-ended, closed-ended, scaled responses (i.e. nominal scales, ordinal scales, interval scales, and ratio scal es) that will enable the researcher gather primary research data that could help us determine the significance of having a strong brand on the continuous patronage of PM USA on Marlboro brand. afterward executing a real-life marketing research study, the student is expected to make use of unlimited charts, graphs, and tables when presenting the research survey results. Problem Statement This study will attempt to identify different variables and/or other marketing dimensions that contribute to the